Recorded January 7, 2022, as part of the UX Speaker Series in the University of Washington's Department of Human Centered Design & Engineering.

Design strategy for a changing industry

The past 15-20 years have driven significant change across the tech industry, and along with many other changes, the role of UX work has shifted. Today, UX practitioners have the opportunity to provide strategic direction in ways that would not have been possible 20 years ago. A keener understanding of the importance of user needs and how that can drive strategic decision-making opens up new possibilities for UX practitioners in industry. In this talk, Ario will discuss some of his roles in the past 15 years and how his work in UX has intersected with product development in industries ranging from search to games.

Ario Jafarzadeh is a versatile product designer with 21 years of experience working in Fortune 500 companies and startups. He holds an MS in Human Centered Design & Engineering from the University of Washington and a BS in Computer Science from Baylor University.